ÄKTA was tasked with taking a wildly successful e-commerce platform and translating it in to an equally successful mobile experience. The greatest user challenge we had going in to this project was finding a way to take each potential brand — ranging from Victoria's Secret and 3M to the Obama Administration and Miami Dolphins — and give them a beautiful native experience. Each brand elicits custom creation with only one framework that can be used across the board to please every shopper, as different as they may be.