ÄKTA knows the secret to wildly successful digital products lies with your users. We cover each phase of the human-centered design process, to define and execute a product vision. We thrive on the constant evolution of technology and have the skills to develop a deep understanding of your business and customers to design for the realities of a multi-platform world.
User experience is a psychological and emotional study, which means success is driven from deeply understanding the unmet needs, behaviors, tendancies, and motivators of your users.
Mindmaps are then crafted into a brilliant and experiential architecture that perfectly fits your users. We rapidly ideate, sketch, prototype, test, test, test, and repeat, until everything is perfect.
It takes roughly 1/50th of a second for your brain to determine whether it "likes" what it sees, regardless if you know why at first. Brilliant design exceeds users expectations by marrying the architecture with an aesthetic that brings the app to life.
Successful deployment is step one. Our goal is to build long-term partnerships and truly become the internal product team for our clients. From innovation strategy to execution, we are built to drive excellence for our clients.
You see an opportunity, but how do you take advantage of it?
ÄKTA can conduct many types of research to discover customer insights that will lead to a greater understanding of the opportunity and how to meet it.
You know the type of product you want to build, but what exactly should it do?
ÄKTA can uncover the functionality your customers will expect of your product now and in the future. We also investigate the competition and marketplace to understand how and where your product can succeed.
You know what your product needs to do, but how should it look or act?
ÄKTA is adept at creating engaging experiences for users of your product. The result of our design process is always an attractive, intuitive, and well-polished user interface that is key to any product’s success.
You know what your product looks like, maybe people are already using it, but how can you make it better?
ÄKTA can help you achieve success in converting more customers through analytics and user testing. We can also conduct sophisticated testing and long-term studies that will guide a continuous improvement process for your product.